How ChatGPT Visibility Optimization Is Reshaping Search Strategy
Last spring I watched a client's organic traffic drop by nearly thirty percent over the course of a single weekend. Google had rolled out a core update that reframed how it evaluated content relevance, and the client's carefully crafted blog posts suddenly felt invisible. In the months that followed, I started noticing something strange: the same queries that used to return ten blue links now often returned a paragraph-length answer generated by a large language model. It wa